Watch out DXG, you’ve got a new rival in town, and it goes by the name Lancerlink. Just when we thought you had the cheap-o HD camcorder market all locked up, in comes this firm with a rather chintzy looking camcorder capable of logging clips at 1,440 x 1,080 (30fps) or 1,280 x 720 (60fps) in H.264 format. The 5-megapixel sensor can also snag stills, but considering that there’s just 90MB of free memory within, you should probably keep an SD / MMC / SDHC card nearby. You’ll also find a 3-inch LCD monitor, HDTV (component) output, USB connectivity and a rechargeable battery good for around four hours of use. The worst part, however, is the ¥49,800 ($474) price tag that’s attached to the July-bound DDV-1080HD, which makes it a few hundies more than most of DXG’s awfully similar collection.

[Via AkihabaraNews]